The Benefits of Effective Market Research

Friday, July 31st, 2009

What are the things you can learn by conducting effective market research? Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it ...

Why Staff Satisfaction Surveys and Exit Surveys Make Good Sense

Wednesday, July 22nd, 2009

Organizations that implement a change management programme need to be careful that all the predicted efficiencies are not then negated by an abundance of dissatisfied employees suffering from low moral and excessive pressure. Organizations that have a highly motivated workforce can benefit enormously and having a workforce that is both ...

Designing Customer Satisfaction Surveys that Work

Thursday, July 2nd, 2009

Why should you bother? The life blood of any business is good customer service. Although new customers are very important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you ...